Privacy Policy

The controller of your personal data is the operator of the VALLENT & CO. online store, based in Portugal. We process personal data under the EU General Data Protection Regulation (GDPR), Portuguese data-protection law and, for customers in the United Kingdom, the UK GDPR and Data Protection Act 2018. Postal address: Rua Humberto Delgado 6, 3º Esquerdo, 2615-308 Lisboa, Portugal. Contact for any privacy request: support@vallentandco.com.

What we collect

Order details (name, delivery address, email, phone if you give it), payment confirmation from our payment provider — never card numbers — the content of your support messages, and, if you subscribe, your email address. We also see aggregated store statistics.

Why, and on what basis

To perform the purchase contract (processing, fulfilling and delivering your order, handling returns and refunds); to comply with legal obligations such as tax and accounting record keeping; on the basis of our legitimate interest to answer support requests, prevent fraud and keep the store working; and with your consent for marketing emails, which you can withdraw at any time.

Photos and names for personalised items

When you upload a photo of your pet or enter a name or custom text, we use it only to make your item (legal basis: performance of the contract, GDPR / UK GDPR art. 6(1)(b)). Photos are stored privately and are not publicly visible. They are shared only with the production partner who makes your item, under confidentiality and only for that purpose. We never sell them, never pass them to third parties for marketing, and never use them in our own advertising or social media without your separate, explicit permission.

We keep uploaded photos only as long as needed to make, deliver and handle any claim about your order, after which they are deleted. You can ask us to delete them earlier by emailing support@vallentandco.com; if production has not started, this cancels the personalisation.

Who processes it for us

Shopify (store platform, checkout and order management), the payment providers offered at checkout, carriers and fulfilment partners who deliver your order, our email provider, and the provider of the AI customer-care chat on this site. Each receives only what is needed for its task. We do not sell personal data.

Some orders are fulfilled by suppliers outside the EU, including suppliers in China. To have such an order delivered we pass the delivery details needed for shipping. Where data is transferred outside the EEA, it relies on an adequacy decision or on the European Commission's standard contractual clauses (and, for UK customers, the UK International Data Transfer Addendum).

Support chat

Your customer-care chat conversations are stored in your own browser, not in an account on our servers. Messages you send are transmitted to the AI provider so a reply can be generated. Please do not include payment details or sensitive personal information in the chat.

How long we keep it

Order and invoicing records for as long as tax and accounting law requires; support correspondence for as long as needed to handle the matter; marketing consent until you withdraw it.

Your rights

You may request access, correction, deletion, restriction or portability of your data, object to processing based on legitimate interest, and withdraw consent at any time, by writing to support@vallentandco.com. You may also complain to the Portuguese supervisory authority (CNPD), the Spanish authority (AEPD), the UK Information Commissioner's Office (ICO) or the authority in your own country.